RedSwan: Bridging Real Estate and Blockchain

Redswan

The portal aims to become a comprehensive resource hub for tokenized real estate projects. Here, you can explore educational content on real estate tokenization, gain insights into marketing strategies for tokenized assets, and review detailed case studies of pioneering projects.

Concept of Tokenization

RedSwan CRE is a fully integrated technology and investment ecosystem designed to tokenize commercial real estate (CRE) while complying with U.S. securities regulations. The parent company, RedSwan PC, Inc., serves a dual role: it operates the RedSwan CRE Marketplace—a digital investment platform—and acts as an SEC-registered investment advisor (RIA).

RedSwan CRE leverages exemptions under Regulation D (for U.S. accredited investors) and Regulation S (for non-U.S. investors) to offer security tokens without full SEC registration. This approach reduces capital-raising time and costs for real estate sponsors. While RedSwan can publicly market offerings, participation is strictly limited to the specified investor categories.

RedSwan offers two products to investors: fractional ownership and funds. At the time of writing, the following tokenized funds are open for expressions of interest:

Each offering follows a structured timeline:

  1. Marketing and Due Diligence (Weeks 1–4): Investors access offering documents, including a Private Placement Memorandum.
  2. Expression of Interest (Weeks 4–5): Investors indicate their intended investment amounts without obligation.
  3. Digital Token Sale (Weeks 6–10): Investors confirm allocations, complete subscription agreements, and fund purchases in USD or USDC. Tokens are issued once payment is confirmed. All tokens are subject to a one-year holding period, after which they may be posted for resale—though liquidity is not guaranteed.

All digital securities are custodied at Coinbase, RedSwan’s partner custodian. While investors do not directly hold the tokens in personal wallets, RedSwan CRE maintains a digital registry of token ownership and ensures proper dividend distribution and reporting. Investors can view their holdings via their RedSwan Marketplace account.

An annual 1.5% AUM management fee covers due diligence, investment advisory, platform access, and registrar services.

To maintain RIA and Reg D/S compliance, 2% of proceeds from each offering are invested in a Stablecoin Portfolio Series, consisting of interest-bearing USDC deposits. This component is managed by RedSwan and aims to preserve capital while generating yield through trusted crypto financial intermediaries.

Cash flow from real estate operations is distributed after deducting property management costs, improvements, and debt service. The remaining equity income is shared among investors—typically on a quarterly or annual basis—and forwarded by RedSwan CRE.

Marketing

RedSwan CRE targets two core customer segments, each with its own problem set and conversion path.

1. Commercial Property Owners in the U.S.

  • Pain Point: These stakeholders often seek recapitalization without losing their General Partner (GP) status or operational control over the property.
  • Proposed Solution: RedSwan offers tokenization of up to 90% of the asset’s value, enabling owners to raise capital while retaining management rights and ownership interests.
  • Web Traffic Source: Company website.
  • Conversion Mechanism: Lead capture through consultation requests submitted via the website form, triggering outreach from the company’s real estate specialists.

2. Investors (U.S. Accredited under Regulation D & Non-U.S. under Regulation S)

  • Pain Point: These investors are seeking stable, inflation-resistant assets to preserve and grow capital.
  • Proposed Solution: Direct investments in tokenized commercial properties or diversified real estate funds managed by RedSwan.
  • Web Traffic Source: Company website.
  • Conversion Mechanism: Investors express interest during pre-sale phases, followed by consultations with RedSwan advisors to evaluate available offerings.

Website

MetricValue
Project NameRedSwan Digital Real Estate
Website URLhttps://redswan.io
Total Visits (Last 28 Days)4,050 (SimilarWeb, May 2025)
Organic Search Traffic (Monthly)1,824 (SEMrush)
Organic Keywords220 (SEMrush)
Top Traffic CountriesUS – 39.69%
India – 35.87%
UK – 15.41%
UAE – 9.03%
Traffic Channels BreakdownOrganic Search – 38.7%
Referrals – 8.03%
Social – 6.76%
Display Ads – 1.38%
Paid Search – <1%
Device DistributionDesktop – 68.55%
Mobile Web – 31.45%
Avg. Visit Duration1 min 20 sec
Pages per Visit3.23
Bounce Rate37.16%
Backlinks7,300 (SEMrush)
Referring Domains875 (SEMrush)

An email subscription form is integrated into the website, first appearing on the homepage and then again when users attempt to download the “RedSwan 2025 Disruption Report.” This indicates an effort to build an email list for nurturing potential investors.

Twitter (X)

MetricValue
Account NameRedSwan Digital Real Estate (formerly RedSwan CRE)
Twitter Handle@RedSwanDigital
Join DateJune 11, 2018
Total Tweets2,832
Followers3,216
Following817
Lists34
Followers/Following Ratio3.94
Lists per 1,000 Followers11

LinkedIn

MetricValue
Page NameRedSwan Digital Real Estate
Followers2K followers
Employees on LinkedIn25 employees

Youtube

MetricValue
Channel NameRedSwan Digital Real Estate
YouTube Handle@redswandigitalre
Subscribers443
Total Views17,000
Total Videos89
Channel CreatedOctober 24, 2019
Subscribers (Last 30 Days)+4
Views (Last 30 Days)+155

Instagram

MetricValue
Account NameRedSwan Digital Real Estate
Instagram Handle@redswandigitalre
Followers2,653
Following1,615
Media Count1,245 posts
Engagement Rate0.35%
Average Likes9.1
Average Comments0.32